Vitae Recruitment is excited to announce an opportunity for an Email Marketing Specialist to join our client's dynamic team in Cyprus. Our client is a global multi-regulated Forex and CFD broker that provides access to global financial markets through their online trading platforms. If you are a high-caliber individual that can create email marketing campaigns that drive results, we want to hear from you. The ideal candidate will be responsible for developing and executing direct and automated email marketing campaigns that effectively promote our brand, products and services. This role requires a blend of creativity, analytical and technical skills, a deep understanding of email marketing tactics, audience segmentation and building automated workflows. You will have the chance to collaborate closely with other marketing professionals, contributing to the growth and success of the organization.
Main duties and responsibilities:
- Design and implement email marketing campaigns to promote our products and services.
- Develop personalization strategies for different client segments to increase engagement and drive results.
- Create event based automated workflows and email marketing funnels.
- Writing email copy that is clear, persuasive and on-brand.
- Proofread emails for clarity, correct grammar and spelling.
- Arranging for emails to be translated and localized for a global multilingual audience.
- Manage email lists, including cleaning and segmentation based on user attributes, behaviors and website interactions.
- Ensure email templates follow branding guidelines and are mobile-friendly.
- Ensure all emails are industry compliant and follow best practices.
- Create reports to track, monitor and analyze the email marketing performance and make suggestions for improvement.
- Collaborate with the team to ensure alignment with our overall marketing strategy.
Key Attributes:
- University graduate
- Proven experience as an Email Marketing Specialist (or similar role with a strong emphasis on email marketing).
- Deep understanding and proficiency of email marketing and automation software. (E.g, Hubspot).
- Excellent understanding of email marketing concepts and metrics such as sender score, deliverability and sender reputation.
- Excellent communication and writing skills with great attention to detail.
- Fluency in English, both oral and written is a must.
- Ability to organize, multitask and work to deadlines.
- Able to work independently under your own initiative as well as part of a team.
- Hands-on experience with HTML will be considered advantageous.
- A highly motivated self-starter with a positive friendly attitude and flexible approach.
Benefits:
- An attractive remuneration package depending on your qualifications and experience
- Opportunities for professional growth
- A friendly and professional work atmosphere
- Full private health care after the end of your probationary period
- Participation in the employee’s provident fund scheme upon completion of your probationary period
Joining our client means being part of a committed team that values innovation and collaboration. The company offers a supportive work environment, opportunities for professional growth, and a competitive salary package. This is a unique opportunity to make a significant impact in a growing organization. If you have a passion for email marketing and want to take your career to the next level, we encourage you to apply for this exciting position.