Vitae Recruitment is seeking a results-driven, strategic, and experienced Marketing Manager with a strong background in the forex and online trading industry to join our client's dynamic team in Cyprus. This position offers a hybrid work model, combining remote flexibility with on-site collaboration. In this pivotal role, the successful candidate will be responsible for developing and executing innovative, integrated marketing strategies that drive brand awareness, lead generation, client acquisition, and retention across multiple channels and regions. You will report directly to the Head of Marketing and work closely with cross-functional teams to ensure marketing initiatives are aligned with business objectives. Key responsibilities include overseeing digital and social media marketing efforts, ensuring brand consistency, and analyzing campaign performance to inform continuous improvement. The ideal candidate will bring a proactive mindset, excellent communication skills, and a solid grasp of current marketing trends to effectively engage target audiences and deliver measurable results. This is a critical role in accelerating and supporting the company's growth trajectory.
Duties & Responsibilities:
Strategic Planning & Execution
- Develop and implement comprehensive marketing strategies aligned with business objectives in the forex trading sector.
- Monitor industry trends, competitor activity, and regulatory changes to adapt marketing strategies accordingly.
- Collaborate with product, sales, and compliance teams to ensure cohesive go-to-market planning.
Digital Marketing
- Oversee the execution of digital campaigns across SEO, SEM, social media, email marketing, content marketing, and affiliate networks.
- Optimize user acquisition and conversion funnels through data-driven insights and A/B testing.
- Manage PPC and programmatic advertising efforts to maximize ROI.
Content & Brand Management
- Drive content creation strategies for education, promotion, and thought leadership relevant to forex and CFD trading.
- Ensure brand consistency and compliance across all marketing channels and materials.
- Manage external agencies, designers, and writers to produce high-quality assets.
Campaign Performance & Analytics
- Define KPIs and use analytics tools to track campaign effectiveness, user behavior, and client journey.
- Generate actionable insights to refine marketing tactics and support executive reporting.
- Maintain accurate budgets and reporting dashboards.
Team Leadership & Collaboration
- Lead, mentor, and grow a team of marketing specialists and executives.
- Coordinate cross-functional projects across global offices to ensure brand alignment and efficient execution.
- Represent the marketing function in strategic discussions and planning sessions.
Key Attributes:
- Degree and qualifications in Marketing, Business Administration, or related field.
- Minimum 5 years of progressive marketing experience, with at least 3 years in the forex, CFD, or FinTech industry.
- In-depth knowledge of the global financial markets and retail trading landscape.
- Proven expertise in digital marketing tools and platforms (Google Ads, Meta Business, HubSpot, etc.).
- Strong understanding of multi-jurisdictional regulatory environments (e.g., CySEC, FCA).
- Exceptional leadership and project management skills.
- Excellent communication and organizational skills.
- Business fluency in English (written and spoken).
- Knowledge of branding, market research, and campaign management.
- Able to work effectively under pressure and multi-task while maintaining high quality work.
- Ability to analyze data and derive actionable insights.
Benefits:
- Competitive remuneration package
- Dynamic, international work environment
- Opportunities for career advancement and continuous learning
- Access to state-of-the-art tools and platforms
- Be part of an innovative team shaping the future of online trading
This is an exciting opportunity to join a reputable and multi-licensed forex broker based in Limassol. The role offers an attractive remuneration package that is commensurate with your qualifications and experience. In addition, the company promotes a collaborative work environment, encourages professional development, and provides the chance to make a significant impact within the organization. If you are a motivated marketing professional seeking a new challenge in Cyprus, we would love to hear from you.