Our client, a reputable private company based in Limassol, Cyprus, is seeking a dedicated PPC / Performance Marketing Manager to join their dynamic team on a permanent basis. This onsite role requires a proactive individual with with a strong background in the online trading, forex, or financial services industry and experience in marketing, particularly in performance marketing and pay-per-click campaign management. In this role, you will lead paid acquisition efforts to attract high-quality traders, boost conversions, and scale performance across global markets. The successful candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive targeted traffic, improve conversion rates, and maximize return on investment. You will work closely with the marketing team to analyze campaign performance and suggest strategic improvements to meet business objectives. A key aspect of the role will involve managing advertising budgets, conducting market research, and ensuring brand consistency across digital channels. The ideal candidate should be able to demonstrate a strong understanding of digital marketing tools, analytical skills, and a proven track record in PPC activities.
Key Responsibilities:
Strategy & Planning:
- Develop and execute data-driven paid acquisition strategies specifically for the forex/CFD trading space.
- Identify opportunities for user acquisition across Google Ads, Meta, YouTube, programmatic, and industry-specific networks.
- Collaborate with compliance teams to ensure all ads meet regulatory requirements.
- Perform market and competitor analysis within the brokerage/trading landscape.
Campaign Management:
- Manage global PPC and paid media campaigns targeting traders across different regions.
- Optimize campaigns to drive high-quality leads (HQLs), registrations, FTDs (First-Time Deposits), and CPL/CPA/ROAS targets.
- Create and test trading-related ad messaging, landing pages, funnels, and creatives.
- Liaise with affiliates or performance networks to support acquisition efforts.
Analytics & Optimization:
- Monitor funnel performance from impression through FTD, identifying areas for conversion improvement.
- Conduct A/B testing on creatives, copy, landing pages, and audience segmentation.
- Analyze campaign data using Google Analytics, trading CRM platforms, pixel tracking, and BI dashboards.
- Report on KPIs such as CPL, CPA, FTD rate, retention indicators, and campaign ROI.
Collaboration:
- Work closely with design, content, CRM, and product teams to align messaging with market trends, promotions, and platform updates.
- Coordinate with compliance and legal teams to ensure responsible and approved communication.
- Present insights and provide data-backed recommendations to senior management.
Key Attributes:
- Experience in forex, CFD trading, fintech, or financial services is strongly preferred.
- 3–5+ years of hands-on PPC or performance marketing experience.
- Strong understanding of acquisition funnels and KPIs relevant to brokers (leads → registrations → deposits).
- Advanced experience with Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
- Solid understanding of Google Analytics / GA4, Tag Manager, Looker Studio, and tracking solutions.
- Strong analytical mindset with the ability to interpret complex financial performance data.
- Familiarity with compliance standards for financial advertising.
- Excellent copywriting skills tailored for finance/trading audiences.
- Ability to manage advertising budgets and scale campaigns internationally.
- Excellent communication and teamwork skills.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a leading global broker.
- Fast-paced, growth-driven environment.
- Professional development opportunities.
This exciting opportunity offers an attractive remuneration package commensurate with your qualifications and experience. The company is recognized for its vibrant workplace culture and growth potential, providing a fantastic environment for career progression. Join a professional team and take your marketing expertise to the next level while enjoying the benefits of a competitive salary and a collaborative work atmosphere in the thriving setting of Limassol.